BetterThanSPY

Relative Intelligence · Consumer Health

How Haleon (HLN) compares with the whole market and its popular alternatives

Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on HLN alone. It places HLN (Haleon plc) against 20+ popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where HLN stands in the market, and of the alternatives worth a closer look.

Period covered: HLN's full trading record, from July 2022 through September 2026. The crash tests reach back to 2000 using older funds and the S&P 500. All returns include reinvested dividends. Data as of October 22, 2026.

Data as of October 22, 2026. Full tables and charts read best on a larger screen.

Rank the market against HLN →Chart HLN vs. 20 alternatives →

This page answers the following questions about HLN

Key findings

Not AI-generated

These key findings are generated by our proprietary relative intelligence engine, directly from the data on this page.

How much would $10,000 in HLN have grown?

This chart tracks a hypothetical $10,000 investment in HLN over the past 4 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of HLN over the same span and HLN's popular alternatives, among those that traded for the entire period. It shows not only where each investment ended up but also how smooth or uneven the path was.

Note: HLN began trading on July 18, 2022, so the chart cannot reach back to the dot-com bust, the 2008 financial crisis or six other sell-offs. It covers the most recent 4 years of HLN's record, starting at the end of September 2022.

From the end of September 2022 to the end of September 2026. Hover over a fund in the key to pick out its line. 2,049 of the 3,776 stocks and funds worth at least $500 million that traded the whole period ended ahead of HLN; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.

$0$10,000$20,000$30,000$40,000$50,000$60,00020222023202420252026$0$20,000$40,000$60,00020222023202420252026
  • ELF$26,841+168% total · +28.0% a year
  • WMT$25,187+152% total · +26.0% a year
  • SPY (S&P 500)$22,487+125% total · +22.5% a year
  • COST$20,209+102% total · +19.2% a year
  • GSK$19,145+91.5% total · +17.6% a year
  • JNJ$18,155+81.5% total · +16.1% a year
  • HLN$15,598+56.0% total · +11.8% a year
  • CL$13,367+33.7% total · +7.5% a year
  • TGT$12,120+21.2% total · +4.9% a year
  • CVS$10,374+3.7% total · +0.9% a year
Change the dates or add tickers to this chart in EasyCompare

HLN at a glance

This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout. These figures serve as the baseline for every comparison that follows.

Note: HLN began trading on July 18, 2022, so every figure here, including its worst decline, covers only the time since then. None of them reflect the dot-com bust, the 2008 financial crisis or six other sell-offs.

The company

Market value
$46B
Industry
Drug Manufacturers - Specialty & Generic
Price history from
July 2022

Returns

Past 1 year
+10.4%total return
Past 3 years
+30.8%+9.4% a year
Best calendar year
+18.1%2024
Worst calendar year
+4.1%2023
Losing years
0 of 3full calendar years

Risk

Volatility
21.6%typical yearly swing, 3 years
Sharpe ratio
0.52return per unit of risk, 3 years
Worst decline ever
−24.9%Jul 2022 to Sep 2022
From its all-time high
−8.0%below the peak

HLN against the whole market

Where HLN ranks among every stock and fund, and what across the market has done better.

How does HLN rank among all stocks?

This section ranks HLN on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history. Where the comparisons with its popular alternatives show how HLN stacks up against its peers, these rankings show where it stands in the market as a whole.

Ranked against U.S.-listed stocks worth at least $300M that have enough history for each measure, so the count changes from row to row; smaller stocks are left out. Lower volatility and smaller declines rank higher.

MeasureHLNRankStanding
1-year return+10.4%1,616 of 3,282top 49%
3-year return+30.8%1,879 of 3,016bottom 39%
Volatility, 3 years21.6%214 of 3,016top 7%
Sharpe ratio, 3 years0.521,752 of 3,016bottom 43%

What has beaten HLN on both return and risk?

Each dot is an investment, placed by how much it earned a year over the past 3 years (higher is better) and how much its price swung, its volatility (further left is calmer). HLN sits where the dashed lines cross. Anything in the green box above and to the left earned more than HLN with smaller swings, a better trade-off over this period on both counts. Past results are no promise, but a name in the box is worth a closer look.

Annual return is the annualized total return with dividends reinvested, and volatility the annualized swing in daily prices, both over 3 years. Labeled dots are the strongest picks from the table below and the names called out above, colored by how close they sit to HLN; faint dots are 92 more of the 757 in the green region (the strongest, one per fund family). 3,931 stocks and funds worth at least $500 million were screened. Hover over a dot for its figures.

0.0%5.0%10.0%15.0%20.0%25.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%Volatility over 3 years (annualized)Annual return over 3 yearsMore return, less volatility than HLNPDEC: +14.1% a year, volatility 7.7%JEPI: +11.4% a year, volatility 10.0%AVLV: +24.1% a year, volatility 14.8%VFLO: +31.3% a year, volatility 16.4%DFUV: +22.2% a year, volatility 14.2%SPYI: +18.1% a year, volatility 12.5%TCAF: +21.2% a year, volatility 14.0%JAVA: +20.4% a year, volatility 12.9%CGBL: +16.5% a year, volatility 10.9%JIVE: +28.9% a year, volatility 14.9%JIRE: +19.0% a year, volatility 15.4%GPIX: +21.7% a year, volatility 13.5%CGDG: +18.5% a year, volatility 11.8%HELO: +12.5% a year, volatility 7.8%JGLO: +17.3% a year, volatility 13.9%INCM: +13.2% a year, volatility 7.2%RDVI: +22.0% a year, volatility 15.8%SEIV: +29.4% a year, volatility 14.7%FOCT: +15.0% a year, volatility 9.1%BGIG: +19.3% a year, volatility 11.5%SFLR: +16.3% a year, volatility 10.1%ACIO: +16.2% a year, volatility 10.3%VOO: +23.6% a year, volatility 14.8%BKGI: +22.7% a year, volatility 13.2%CLSE: +28.4% a year, volatility 13.8%DFAW: +21.9% a year, volatility 14.2%JPEF: +20.9% a year, volatility 14.9%DFEV: +24.2% a year, volatility 18.0%TDVG: +18.2% a year, volatility 11.8%TOUS: +20.5% a year, volatility 15.3%DOCT: +12.3% a year, volatility 6.7%IDVO: +22.4% a year, volatility 16.0%PMAY: +13.1% a year, volatility 7.5%CGIE: +15.6% a year, volatility 15.5%SIXA: +23.0% a year, volatility 11.2%AOK: +10.5% a year, volatility 6.3%EQTY: +19.2% a year, volatility 14.3%FDV: +20.3% a year, volatility 12.7%SMRI: +27.6% a year, volatility 15.8%BRK-A: +17.0% a year, volatility 15.9%FTQI: +18.6% a year, volatility 13.6%SMIG: +15.3% a year, volatility 14.3%AVNM: +22.8% a year, volatility 15.2%SIXH: +14.5% a year, volatility 8.9%PMTU: +10.6% a year, volatility 6.6%VXUS: +20.5% a year, volatility 15.4%LVHI: +24.5% a year, volatility 10.6%BINV: +24.4% a year, volatility 14.5%SCCE: +17.3% a year, volatility 15.2%BRNY: +27.2% a year, volatility 17.0%SEIQ: +17.7% a year, volatility 12.8%V: +22.3% a year, volatility 20.4%QMAR: +16.5% a year, volatility 11.2%IDV: +27.0% a year, volatility 13.7%KO: +24.3% a year, volatility 16.4%CMDT: +14.2% a year, volatility 12.4%EIPX: +20.1% a year, volatility 14.2%TD: +35.2% a year, volatility 18.4%BBEM: +20.5% a year, volatility 19.5%VUG: +25.2% a year, volatility 19.8%BNS: +38.4% a year, volatility 18.2%PAPI: +13.1% a year, volatility 11.5%VO: +19.5% a year, volatility 14.6%BMO: +35.8% a year, volatility 20.3%DIVB: +29.0% a year, volatility 13.7%SCHD: +19.9% a year, volatility 13.2%VWO: +17.8% a year, volatility 16.5%VB: +19.0% a year, volatility 18.7%CB: +22.4% a year, volatility 19.1%TJX: +20.2% a year, volatility 18.9%TRP: +33.1% a year, volatility 18.9%ENB: +22.2% a year, volatility 16.8%RSP: +18.9% a year, volatility 13.8%FGD: +25.7% a year, volatility 12.9%LIN: +13.2% a year, volatility 17.8%MPLX: +27.2% a year, volatility 16.8%CGDV: +25.2% a year, volatility 13.7%AEP: +25.7% a year, volatility 19.1%DYNF: +26.8% a year, volatility 15.8%DUK: +17.6% a year, volatility 16.8%ECL: +23.7% a year, volatility 20.3%SO: +16.7% a year, volatility 17.6%VXF: +20.8% a year, volatility 20.0%CME: +17.6% a year, volatility 20.2%XLF: +22.9% a year, volatility 16.1%CCEP: +29.2% a year, volatility 20.4%RSG: +20.1% a year, volatility 17.7%EPD: +17.6% a year, volatility 16.5%VOE: +21.3% a year, volatility 13.6%WM: +17.1% a year, volatility 19.2%DIA: +18.9% a year, volatility 13.7%SLF: +25.8% a year, volatility 18.6%HLN: +9.4% a year, volatility 21.6%SPY (S&P 500): +23.5% a year, volatility 15.3%CL: +13.2% a year, volatility 19.9%WMT: +32.6% a year, volatility 23.3%JNJ: +24.4% a year, volatility 18.5%COST: +24.3% a year, volatility 20.4%TAK: +16.6% a year, volatility 20.1%UL: +10.7% a year, volatility 20.1%IHE: +24.2% a year, volatility 17.3%NVS: +21.4% a year, volatility 21.8%BUFR: +15.9% a year, volatility 8.6%PSEP: +13.5% a year, volatility 7.3%XEMD: +10.8% a year, volatility 5.5%BUFZ: +13.4% a year, volatility 7.0%DCOR: +22.8% a year, volatility 14.8%RY: +40.2% a year, volatility 16.9%PYLD: +8.7% a year, volatility 3.8%BNY: +55.6% a year, volatility 21.2%CM: +54.0% a year, volatility 19.8%WCCB: +38.2% a year, volatility 13.8%HLNSPY (S&P 500)CLWMTJNJCOSTTAKULNVSBUFRPSEPXEMDBUFZDCORRYPYLDBNYCMWCCB0.0%5.0%10.0%15.0%20.0%25.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%Volatility over 3 years (annualized)Annual return over 3 yearsMore return, less volatility than HLNPDEC: +14.1% a year, volatility 7.7%JEPI: +11.4% a year, volatility 10.0%AVLV: +24.1% a year, volatility 14.8%VFLO: +31.3% a year, volatility 16.4%DFUV: +22.2% a year, volatility 14.2%SPYI: +18.1% a year, volatility 12.5%TCAF: +21.2% a year, volatility 14.0%JAVA: +20.4% a year, volatility 12.9%CGBL: +16.5% a year, volatility 10.9%JIVE: +28.9% a year, volatility 14.9%JIRE: +19.0% a year, volatility 15.4%GPIX: +21.7% a year, volatility 13.5%CGDG: +18.5% a year, volatility 11.8%HELO: +12.5% a year, volatility 7.8%JGLO: +17.3% a year, volatility 13.9%INCM: +13.2% a year, volatility 7.2%RDVI: +22.0% a year, volatility 15.8%SEIV: +29.4% a year, volatility 14.7%FOCT: +15.0% a year, volatility 9.1%BGIG: +19.3% a year, volatility 11.5%SFLR: +16.3% a year, volatility 10.1%ACIO: +16.2% a year, volatility 10.3%VOO: +23.6% a year, volatility 14.8%BKGI: +22.7% a year, volatility 13.2%CLSE: +28.4% a year, volatility 13.8%DFAW: +21.9% a year, volatility 14.2%JPEF: +20.9% a year, volatility 14.9%DFEV: +24.2% a year, volatility 18.0%TDVG: +18.2% a year, volatility 11.8%TOUS: +20.5% a year, volatility 15.3%DOCT: +12.3% a year, volatility 6.7%IDVO: +22.4% a year, volatility 16.0%PMAY: +13.1% a year, volatility 7.5%CGIE: +15.6% a year, volatility 15.5%SIXA: +23.0% a year, volatility 11.2%AOK: +10.5% a year, volatility 6.3%EQTY: +19.2% a year, volatility 14.3%FDV: +20.3% a year, volatility 12.7%SMRI: +27.6% a year, volatility 15.8%BRK-A: +17.0% a year, volatility 15.9%FTQI: +18.6% a year, volatility 13.6%SMIG: +15.3% a year, volatility 14.3%AVNM: +22.8% a year, volatility 15.2%SIXH: +14.5% a year, volatility 8.9%PMTU: +10.6% a year, volatility 6.6%VXUS: +20.5% a year, volatility 15.4%LVHI: +24.5% a year, volatility 10.6%BINV: +24.4% a year, volatility 14.5%SCCE: +17.3% a year, volatility 15.2%BRNY: +27.2% a year, volatility 17.0%SEIQ: +17.7% a year, volatility 12.8%V: +22.3% a year, volatility 20.4%QMAR: +16.5% a year, volatility 11.2%IDV: +27.0% a year, volatility 13.7%KO: +24.3% a year, volatility 16.4%CMDT: +14.2% a year, volatility 12.4%EIPX: +20.1% a year, volatility 14.2%TD: +35.2% a year, volatility 18.4%BBEM: +20.5% a year, volatility 19.5%VUG: +25.2% a year, volatility 19.8%BNS: +38.4% a year, volatility 18.2%PAPI: +13.1% a year, volatility 11.5%VO: +19.5% a year, volatility 14.6%BMO: +35.8% a year, volatility 20.3%DIVB: +29.0% a year, volatility 13.7%SCHD: +19.9% a year, volatility 13.2%VWO: +17.8% a year, volatility 16.5%VB: +19.0% a year, volatility 18.7%CB: +22.4% a year, volatility 19.1%TJX: +20.2% a year, volatility 18.9%TRP: +33.1% a year, volatility 18.9%ENB: +22.2% a year, volatility 16.8%RSP: +18.9% a year, volatility 13.8%FGD: +25.7% a year, volatility 12.9%LIN: +13.2% a year, volatility 17.8%MPLX: +27.2% a year, volatility 16.8%CGDV: +25.2% a year, volatility 13.7%AEP: +25.7% a year, volatility 19.1%DYNF: +26.8% a year, volatility 15.8%DUK: +17.6% a year, volatility 16.8%ECL: +23.7% a year, volatility 20.3%SO: +16.7% a year, volatility 17.6%VXF: +20.8% a year, volatility 20.0%CME: +17.6% a year, volatility 20.2%XLF: +22.9% a year, volatility 16.1%CCEP: +29.2% a year, volatility 20.4%RSG: +20.1% a year, volatility 17.7%EPD: +17.6% a year, volatility 16.5%VOE: +21.3% a year, volatility 13.6%WM: +17.1% a year, volatility 19.2%DIA: +18.9% a year, volatility 13.7%SLF: +25.8% a year, volatility 18.6%HLN: +9.4% a year, volatility 21.6%SPY (S&P 500): +23.5% a year, volatility 15.3%CL: +13.2% a year, volatility 19.9%WMT: +32.6% a year, volatility 23.3%JNJ: +24.4% a year, volatility 18.5%COST: +24.3% a year, volatility 20.4%TAK: +16.6% a year, volatility 20.1%UL: +10.7% a year, volatility 20.1%IHE: +24.2% a year, volatility 17.3%NVS: +21.4% a year, volatility 21.8%BUFR: +15.9% a year, volatility 8.6%PSEP: +13.5% a year, volatility 7.3%XEMD: +10.8% a year, volatility 5.5%BUFZ: +13.4% a year, volatility 7.0%DCOR: +22.8% a year, volatility 14.8%RY: +40.2% a year, volatility 16.9%PYLD: +8.7% a year, volatility 3.8%BNY: +55.6% a year, volatility 21.2%CM: +54.0% a year, volatility 19.8%WCCB: +38.2% a year, volatility 13.8%HLNSPY (S&P 500)CLWMTTAKULBUFRPSEPDCORRYPYLDBNYCMWCCB
  • Popular alternatives
  • Same and neighboring categories, and shared themes
  • The whole market
  • Others in the green region

Is there a better investment than HLN?

Investments that beat HLN over the past 3 years on return, volatility, drawdowns, consistency, crash losses or fees, from its popular alternatives out to the whole market.

How this works

The table below lists investments that beat HLN over the past 3 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes. It checks HLN's popular alternatives first, then the rest of its own and neighboring categories, then every stock and fund worth at least $500 million, and shows the strongest few in each group. The full list of those with a higher return and lower volatility than HLN follows the table.

Annual return is the annualized total return with dividends reinvested. Annual return, volatility and the Sharpe ratio cover 3 years; the worst decline covers the past 10 years. Green marks a better figure than HLN's. "On the frontier" means no other option shown or tested earned more with less volatility. Funds that hold the same thing are shown once. Beyond the popular alternatives, nothing with more than 1.5× HLN's volatility counts as better.

These figures cover the past 3 years. Green marks a better figure than HLN's.

Screen the whole market against HLN for any period in BetterThanSPYOpen these 17 in EasyCompare
InvestmentWhy it is betterPast 3 yearsDownsideLong runFit
Annual return?higher is betterVolatility?lower is calmerSharpe?return per unit of riskWorst decline?past 10 years3Y returntotalCorr. with HLN?lower diversifies moreExpenseper year
HLNHaleon plc · this page
+9.4%21.6%0.52−24.9%+30.8%1.00—
SPYState Street SPDR S&P 500 ETF · S&P 500
+23.5%15.3%1.47−33.7%+88.4%0.020.09%
Popular alternativesbest 2 shownThe investments people most often weigh against HLN. 2 of 20 passed at least one test.
CLColgate-Palmolive Company · Household & Personal Products
Higher return, lower volatility+13.2%19.9%0.73−29.0%+45.1%0.56—
WMTWalmart Inc. · Discount Retail
Higher return, similar volatility+32.6%23.3%1.33−25.7%+133%0.12—
Same and neighboring categories, and shared themesbest 6 shownEverything else in Consumer Health and the categories next to it (Household & Personal Products, Nutritional Supplements, Pharmaceuticals, Discount Retail), plus HLN's specific themes. 10 of 58 passed at least one test.
JNJJohnson & Johnson · Pharmaceuticals
Higher return, lower volatility+24.4%18.5%1.28−27.4%+92.5%0.41—
COSTCostco Wholesale Corporation · Discount Retail
Higher return, lower volatility+24.3%20.4%1.17−31.4%+91.8%0.29—
TAKTakeda Pharmaceutical Company Limited · Specialty Pharmaceuticals
Higher return, lower volatility+16.6%20.1%0.87−54.4%+58.4%0.49—
ULUnilever PLC · Household & Personal Products
Higher return, lower volatility+10.7%20.1%0.61−30.1%+35.5%0.64—
IHEiShares U.S. Pharmaceuticals ETF · Pharmaceuticals
Higher return, lower volatility+24.2%17.3%1.34−29.6%+91.4%0.370.37%
NVSNovartis AG · Pharmaceuticals
Higher return, similar volatility+21.4%21.8%1.01−26.8%+78.9%0.51—
The whole marketbest 8 shownEvery other stock and fund worth at least $500 million. 980 of 3,862 passed at least one test.
BUFRFT Vest Laddered Buffer ETF · Buffered Equity
On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst decline+15.9%8.6%1.76−13.7%+55.5%0.070.10%
PSEPInnovator U.S. Equity Power Buffer ETF · Moderate Buffer
On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst decline+13.5%7.3%1.79−17.9%+46.2%0.080.79%
XEMDBondBloxx JP Morgan USD Emerging Markets 1-10 Year Bond ETF · Emerging Market Bonds
On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst decline+10.8%5.5%1.90−10.0%+36.0%0.390.29%
BUFZFT Vest Laddered Moderate Buffer ETF · US Equity Buffer
On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst decline+13.4%7.0%1.84−10.1%+45.8%—0.10%
DCORU.S. Core Equity 1 Portfolio ETF Class Shares · US Total Market
Higher return, lower volatilityHigher Sharpe, smaller worst decline+22.8%14.8%1.47−19.1%+85.2%0.110.17%
RYRoyal Bank of Canada · Banks
On the frontierHigher return, lower volatility+40.2%16.9%2.09−40.0%+176%0.26—
PYLDPIMCO Multisector Bond Active Exchange-Traded Fund · Multisector Bonds
Similar return, lower volatilityHigher Sharpe, smaller worst decline+8.7%3.8%2.24−4.5%+28.4%0.360.74%
BNYBank of New York Mellon Corp · Banks
On the frontierHigher return, similar volatility+55.6%21.2%2.21−50.5%+277%0.18—
What these numbers mean for HLN
Annual return
HLN returned 9.4% a year over the past 3 years with dividends reinvested, against 23.5% a year for the S&P 500. At that pace, $10,000 became about $13,100. Annual return is the steady yearly rate that would produce the same total result, so investments held over the same span compare fairly. Guide: What is performance and return? →
Volatility
HLN's volatility over the past 3 years was 21.6%, 1.4 times the S&P 500's 15.2%. Volatility measures how widely returns swing around their average: in roughly two years out of three, HLN's return lands within 21.6% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump. Guide: Understanding and measuring risk (volatility) →
Sharpe ratio
HLN's Sharpe ratio over the past 3 years was 0.52, against 1.47 for the S&P 500, so HLN earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings. Guide: Balancing reward with risk (Sharpe ratio) →
Worst decline
HLN's worst fall from a peak to a low over the past 10 years was 24.9%, against 33.7% for the S&P 500. Losses and gains are not symmetric: climbing back from a 24.9% fall takes a 33.1% gain. Guide: Market crash risk and tail risk →
Correlation
Over the past 3 years, HLN's monthly returns had a correlation of 0.02 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They are close to unrelated, or move in opposite directions, so it can steady a stock portfolio. In the table, the correlation column measures each option against HLN instead: the lower it is, the more that option would diversify a HLN holding. Guide: Correlation and diversification →
Show all 757 stocks and funds worth at least $500 million that earned more than HLN with less volatility

Out of 3,931 tested over 3 years. The strongest 100 are listed, best first, with funds that hold the same thing listed once.

#InvestmentFound inAnnual returnVolatilitySharpeWorst decline3Y returnCorr. with HLNExpense
1
BUFRFT Vest Laddered Buffer ETF · Buffered Equity
Whole market+15.9%8.6%1.76−13.7%+55.5%0.070.10%
2
PSEPInnovator U.S. Equity Power Buffer ETF · Moderate Buffer
Whole market+13.5%7.3%1.79−17.9%+46.2%0.080.79%
3
XEMDBondBloxx JP Morgan USD Emerging Markets 1-10 Year Bond ETF · Emerging Market Bonds
Whole market+10.8%5.5%1.90−10.0%+36.0%0.390.29%
4
BUFZFT Vest Laddered Moderate Buffer ETF · US Equity Buffer
Whole market+13.4%7.0%1.84−10.1%+45.8%—0.10%
5
DCORU.S. Core Equity 1 Portfolio ETF Class Shares · US Total Market
Whole market+22.8%14.8%1.47−19.1%+85.2%0.110.17%
6
PDECInnovator U.S. Equity Power Buffer ETF · US Equity Buffer
Whole market+14.1%7.7%1.76−19.3%+48.5%0.040.79%
7
RYRoyal Bank of Canada · Banks
Whole market+40.2%16.9%2.09−40.0%+176%0.26—
8
JEPIJPMorgan Equity Premium Income ETF · Covered Call Income
Whole market+11.4%10.0%1.14−13.7%+38.4%0.430.35%
9
AVLVAvantis U.S. Large Cap Value ETF · US Large-Cap Value
Whole market+24.1%14.8%1.54−19.5%+91.1%0.190.15%
10
VFLOVictoryShares Free Cash Flow ETF · US Large-Cap Value
Whole market+31.3%16.4%1.76−17.8%+127%0.270.44%
11
DFUVDimensional - US Marketwide Value ETF · US Value Equity
Whole market+22.2%14.2%1.49−17.6%+82.5%0.230.21%
12
CMCanadian Imperial Bank of Commerce · Banks
Whole market+54.0%19.8%2.29−47.3%+265%0.24—
13
SPYINeos S&P 500(R) High Income ETF · Equity Income
Whole market+18.1%12.5%1.40−16.5%+64.9%0.060.68%
14
TCAFT. Rowe Capital Appreciation Equity ETF · Active Core Equity
Whole market+21.2%14.0%1.45−16.4%+78.0%0.010.31%
15
JAVAJPMorgan Active Value ETF · US Large-Cap Value
Whole market+20.4%12.9%1.51−16.5%+74.5%0.250.44%
16
CGBLCapital Group Core Balanced ETF · Balanced Allocation
Whole market+16.5%10.9%1.46−11.7%+58.1%0.140.33%
17
JIVEJPMorgan International Value ETF · International Large-Cap Value
Whole market+28.9%14.9%1.79−13.8%+114%0.470.55%
18
JIREJPMorgan International Research Enhanced Equity ETF · Developed International Equity
Whole market+19.0%15.4%1.21−16.1%+68.5%0.520.29%
19
GPIXGoldman Sachs S&P 500 Premium Income ETF · Covered Call Income
Whole market+21.7%13.5%1.54−17.5%+80.4%—0.35%
20
CGDGCapital Group Dividend Growers ETF · Global Equity
Whole market+18.5%11.8%1.51−10.5%+66.5%0.480.47%
21
HELOJPMorgan Hedged Equity Laddered Overlay ETF · Hedged Equity
Whole market+12.5%7.8%1.55−10.9%+42.4%0.140.50%
22
JGLOJPMorgan Global Select Equity ETF · Global Equity
Whole market+17.3%13.9%1.22−16.1%+61.2%0.140.47%
23
INCMFranklin Income Focus ETF · Multi-Asset Income
Whole market+13.2%7.2%1.77−7.8%+45.2%0.380.38%
24
RDVIFT Vest Rising Dividend Achievers Target Income ETF · Covered Call Income
Whole market+22.0%15.8%1.34−18.4%+81.5%0.180.75%
25
SEIVSEI QiM U.S. Large Cap Value Active ETF · US Large-Cap Value
Whole market+29.4%14.7%1.83−18.2%+117%0.160.15%
26
FOCTFT Vest U.S. Equity Buffer ETF - October · S&P 500 Buffer
Whole market+15.0%9.1%1.58−14.1%+52.1%0.030.85%
27
BGIGBahl & Gaynor Income Growth ETF · Dividend Growth
Whole market+19.3%11.5%1.61−13.3%+69.9%0.370.45%
28
SFLRInnovator Equity Managed Floor ETF · Buffered Equity
Whole market+16.3%10.1%1.56−12.1%+57.2%-0.030.89%
29
ACIOAptus Collared Income Opportunity ETF · Hedged Equity
Whole market+16.2%10.3%1.52−14.2%+56.7%0.050.79%
30
VOOVanguard S&P 500 ETF · US Large-Cap Equity
Whole market+23.6%14.8%1.51−34.0%+88.8%0.030.03%
31
BKGIBNY Mellon Global Infrastructure Income ETF · Infrastructure Equity
Whole market+22.7%13.2%1.63−14.8%+84.9%0.480.65%
32
CLSEConvergence Long/Short Equity ETF · Long-Short Equity
Whole market+28.4%13.8%1.89−16.4%+112%-0.141.52%
33
DFAWDimensional - World Equity ETF · Global Equity
Whole market+21.9%14.2%1.48−16.9%+81.3%0.210.24%
34
JPEFJPMorgan Equity Focus ETF · Concentrated Equity
Whole market+20.9%14.9%1.36−18.1%+76.8%0.060.55%
35
DFEVDimensional - Emerging Markets Value ETF · International Equity
Whole market+24.2%18.0%1.30−18.5%+91.4%0.080.46%
36
TDVGT. Rowe Price Dividend Growth ETF · Dividend Growth
Whole market+18.2%11.8%1.48−19.2%+65.0%0.350.50%
37
TOUST. Rowe Price International Equity ETF · International Large-Cap Equity
Whole market+20.5%15.3%1.31−14.3%+75.1%0.480.50%
38
DOCTFT Vest U.S. Equity Deep Buffer ETF - October · Deep Buffer
Whole market+12.3%6.7%1.77−9.9%+41.5%0.010.85%
39
IDVOAmplify CWP International Enhanced Dividend Income ETF · Equity Income
Whole market+22.4%16.0%1.35−15.5%+83.2%0.310.65%
40
PMAYInnovator U.S. Equity Power Buffer ETF - May · S&P 500 Buffer
Whole market+13.1%7.5%1.69−13.0%+44.8%0.160.79%
41
CGIECapital Group International Equity ETF · Active International Equity
Whole market+15.6%15.5%1.01−13.8%+54.3%0.450.54%
42
SIXAETC 6 Meridian Mega Cap Equity ETF · US Large-Cap Equity
Whole market+23.0%11.2%1.93−18.4%+86.3%0.390.31%
43
AOKiShares Core 30/70 Conservative Allocation ETF · Balanced Allocation
Whole market+10.5%6.3%1.62−18.9%+34.7%0.280.20%
44
EQTYKovitz Core Equity ETF · Active Core Equity
Whole market+19.2%14.3%1.30−17.3%+69.2%0.210.99%
45
FDVFederated Hermes U.S. Strategic Dividend ETF · High Dividend Yield
Whole market+20.3%12.7%1.53−16.7%+74.0%0.490.61%
46
SMRIBushido Capital US Equity ETF · Active Core Equity
Whole market+27.6%15.8%1.63−18.5%+108%0.240.71%
47
BRK-ABerkshire Hathaway Inc. · Insurance
Whole market+17.0%15.9%1.07−30.4%+60.2%0.46—
48
FTQIFirst Trust Nasdaq BuyWrite Income ETF · Nasdaq Options Income
Whole market+18.6%13.6%1.33−19.5%+67.0%-0.160.75%
49
SMIGBahl & Gaynor Small/Mid Cap Income Growth ETF · US Dividend Equity
Whole market+15.3%14.3%1.07−19.7%+53.3%0.310.60%
50
AVNMAvantis All International Markets Equity ETF · International Multifactor Equity
Whole market+22.8%15.2%1.44−14.0%+85.2%0.380.31%
51
SIXHETC 6 Meridian Hedged Equity Index Option ETF · Hedged Equity
Whole market+14.5%8.9%1.57−11.7%+50.2%0.470.31%
52
PMTUPennyMac Mortgage Investment Trust · Mortgage REITs
Whole market+10.6%6.6%1.58−2.9%+35.2%0.12—
53
VXUSVanguard Total International Stock ETF · International Equity
Whole market+20.5%15.4%1.30−36.0%+75.1%0.360.05%
54
LVHIFranklin International Low Volatility High Dividend Index ETF · International Dividend Equity
Whole market+24.5%10.6%2.12−32.4%+92.8%0.580.40%
55
BINVBrandes International ETF · International Large-Cap Value
Whole market+24.4%14.5%1.59−14.9%+92.3%—0.70%
56
SCCESachem Capital Corp. 6.00% Note · Corporate Bonds
Whole market+17.3%15.2%1.13−19.9%+61.2%-0.09—
57
BRNYBurney U.S. Factor Rotation ETF · US Multifactor Equity
Whole market+27.2%17.0%1.51−19.1%+106%-0.010.79%
58
SEIQSEI QiM U.S. Large Cap Quality Active ETF · US Large-Cap Equity
Whole market+17.7%12.8%1.34−14.9%+62.9%0.250.15%
59
VVisa Inc. · Payment Processing
Whole market+22.3%20.4%1.10−36.4%+83.1%0.33—
60
QMARFT Vest Nasdaq-100 Buffer ETF - March · Nasdaq-100 Buffer
Whole market+16.5%11.2%1.43−19.8%+58.1%-0.150.90%
61
IDViShares International Select Dividend ETF · International Dividend Equity
Whole market+27.0%13.7%1.83−42.5%+105%0.480.50%
62
KOThe Coca-Cola Company · Nonalcoholic Beverages
Whole market+24.3%16.4%1.41−37.0%+92.2%0.67—
63
CMDTPIMCO Commodity Strategy Active Exchange-Traded Fund · Broad Commodities
Whole market+14.2%12.4%1.14−13.2%+48.9%-0.220.98%
64
EIPXFT Energy Income Partners Strategy ETF · Energy Infrastructure
Whole market+20.1%14.2%1.37−15.4%+73.1%0.250.95%
65
TDThe Toronto-Dominion Bank · Banks
Whole market+35.2%18.4%1.75−42.0%+147%0.26—
66
BBEMJPMorgan BetaBuilders Emerging Markets Equity ETF · Emerging Markets Equity
Whole market+20.5%19.5%1.06−17.4%+75.0%0.060.15%
67
VUGVanguard Morningstar Growth ETF · US Large-Cap Growth
Whole market+25.2%19.8%1.24−35.6%+96.1%-0.140.03%
68
BNSThe Bank of Nova Scotia · Banks
Whole market+38.4%18.2%1.89−46.9%+165%0.29—
69
PAPIParametric Equity Premium Income ETF · Covered Call Income
Whole market+13.1%11.5%1.13−14.3%+44.5%—0.29%
70
VOVanguard Morningstar Mid-Cap ETF · US Mid-Cap Equity
Whole market+19.5%14.6%1.30−39.4%+70.7%0.220.03%
71
BMOBank of Montreal · Banks
Whole market+35.8%20.3%1.62−51.0%+150%0.09—
72
DIVBiShares Core Dividend ETF · High Dividend Yield
Whole market+29.0%13.7%1.94−36.9%+115%0.320.05%
73
SCHDSchwab U.S. Dividend Equity ETF · US Dividend Equity
Whole market+19.9%13.2%1.45−33.4%+72.3%0.390.06%
74
VWOVanguard FTSE Emerging Markets ETF · Emerging Markets Equity
Whole market+17.8%16.5%1.08−36.4%+63.5%0.160.06%
75
VBVanguard Morningstar Small-Cap ETF · US Small-Cap Equity
Whole market+19.0%18.7%1.03−42.0%+68.6%0.160.03%
76
CBChubb Limited · Property & Casualty Insurance
Whole market+22.4%19.1%1.16−42.6%+83.3%0.56—
77
TJXThe TJX Companies, Inc. · Apparel Retail
Whole market+20.2%18.9%1.07−42.5%+73.5%0.14—
78
WCCBWest Coast Community Bancorp · Regional Banks
Whole market+38.2%13.8%2.42−70.8%+164%0.00—
79
TRPTC Energy Corporation · Oil & Gas Midstream
Whole market+33.1%18.9%1.61−41.6%+136%0.29—
80
ENBEnbridge Inc. · Oil & Gas Midstream
Whole market+22.2%16.8%1.29−44.1%+82.7%0.35—
81
RSPInvesco S&P 500 Equal Weight ETF · US Large-Cap Equity
Whole market+18.9%13.8%1.33−39.0%+68.3%0.330.20%
82
FGDFirst Trust Dow Jones Global Select Dividend Index Fund · Global Equity
Whole market+25.7%12.9%1.84−44.8%+98.6%0.480.55%
83
LINLinde plc · Chemicals
Whole market+13.2%17.8%0.79−32.6%+45.1%0.37—
84
MPLXMPLX Lp · Oil & Gas Midstream
Whole market+27.2%16.8%1.53−75.2%+106%0.32—
85
CGDVCapital Group Dividend Value ETF · US Dividend Equity
Whole market+25.2%13.7%1.72−21.8%+96.5%0.210.33%
86
AEPAmerican Electric Power Company, Inc. · Electric Utilities
Whole market+25.7%19.1%1.29−32.9%+98.5%0.25—
87
DYNFiShares U.S. Equity Factor Rotation Active ETF · US Multifactor Equity
Whole market+26.8%15.8%1.60−34.7%+104%0.030.26%
88
DUKDuke Energy Corporation · Electric Utilities
Whole market+17.6%16.8%1.06−37.4%+62.6%0.29—
89
ECLEcolab Inc. · Specialty Chemicals
Whole market+23.7%20.3%1.15−43.7%+89.4%0.53—
90
SOThe Southern Company · Electric Utilities
Whole market+16.7%17.6%0.97−38.4%+59.0%0.25—
91
VXFVanguard Extended Market ETF · US Extended Market
Whole market+20.8%20.0%1.05−41.7%+76.3%0.070.05%
92
CMECME Group Inc. · Capital Markets
Whole market+17.6%20.2%0.91−37.4%+62.8%0.40—
93
XLFState Street Financial Select Sector SPDR ETF · Financial Sector Equity
Whole market+22.9%16.1%1.37−42.9%+85.5%0.310.08%
94
CCEPCoca-Cola Europacific Partners PLC · Food & Beverages
Whole market+29.2%20.4%1.36−48.8%+116%0.40—
95
RSGRepublic Services, Inc. · Waste Management
Whole market+20.1%17.7%1.13−34.0%+73.3%0.48—
96
EPDEnterprise Products Partners L.P. · Oil & Gas Midstream
Whole market+17.6%16.5%1.07−58.1%+62.8%0.24—
97
VOEVanguard Morningstar Mid-Cap Value ETF · Mid-Cap Value
Whole market+21.3%13.6%1.50−43.2%+78.6%0.370.05%
98
WMWaste Management, Inc. · Waste Management
Whole market+17.1%19.2%0.92−30.1%+60.5%0.27—
99
DIAState Street SPDR Dow Jones Industrial Average ETF Trust · US Large-Cap Equity
Whole market+18.9%13.7%1.34−36.7%+68.1%0.220.16%
100
SLFSun Life Financial Inc. · Life Insurance
Whole market+25.8%18.6%1.33−50.8%+99.2%0.34—

HLN against its popular alternatives

The investments people most often weigh against HLN, compared period by period and year by year.

How do HLN's risk and return compare with its alternatives?

This map plots each investment's annual return over the past 3 years against its volatility, the size of its typical price swings. Investments toward the upper left earned more for a smoother ride, and those toward the lower right earned less for a rougher one. The dashed lines cross at HLN, which divides the map into what did better or worse on each measure.

Green points earned more than HLN with less volatility; red points earned less with more. Hover over a point for its figures. Total returns with dividends reinvested, annualized.

10.0%20.0%30.0%40.0%50.0%60.0%70.0%−40.0%−30.0%−20.0%−10.0%0.0%10.0%20.0%30.0%40.0%Volatility over 3 years (annualized)Annual return over 3 yearsHigher return, lower volatilityLower return, higher volatilityHLN: 9.3% a year, volatility 21.6%SPY (S&P 500): 23.5% a year, volatility 15.3%CL: 13.2% a year, volatility 19.9%PFE: 6.2% a year, volatility 24.1%HLF: 0.4% a year, volatility 64.3%NWL: −0.7% a year, volatility 63.1%PRGO: −12.6% a year, volatility 43.5%KVUE: 5.0% a year, volatility 28.6%ELF: 2.9% a year, volatility 65.0%COTY: −30.2% a year, volatility 45.2%EL: −6.0% a year, volatility 48.7%PBH: −5.7% a year, volatility 28.3%CLX: −6.6% a year, volatility 25.6%NATR: −11.5% a year, volatility 45.9%NUS: −34.3% a year, volatility 53.4%USNA: −35.7% a year, volatility 46.5%TGT: 18.0% a year, volatility 35.3%WMT: 32.6% a year, volatility 23.3%CVS: 15.3% a year, volatility 33.4%GSK: 17.2% a year, volatility 25.4%CHD: 7.4% a year, volatility 20.6%PG: 6.3% a year, volatility 18.3%HLNSPY (S&P 500)CLPFEHLFNWLPRGOKVUEELFCOTYELPBHCLXNUSUSNATGTWMTCVSGSKCHDPG10.0%20.0%30.0%40.0%50.0%60.0%70.0%−40.0%−20.0%0.0%20.0%40.0%Volatility over 3 years (annualized)Annual return over 3 yearsHigher return, lower volatilityLower return, higher volatilityHLN: 9.3% a year, volatility 21.6%SPY (S&P 500): 23.5% a year, volatility 15.3%CL: 13.2% a year, volatility 19.9%PFE: 6.2% a year, volatility 24.1%HLF: 0.4% a year, volatility 64.3%NWL: −0.7% a year, volatility 63.1%PRGO: −12.6% a year, volatility 43.5%KVUE: 5.0% a year, volatility 28.6%ELF: 2.9% a year, volatility 65.0%COTY: −30.2% a year, volatility 45.2%EL: −6.0% a year, volatility 48.7%PBH: −5.7% a year, volatility 28.3%CLX: −6.6% a year, volatility 25.6%NATR: −11.5% a year, volatility 45.9%NUS: −34.3% a year, volatility 53.4%USNA: −35.7% a year, volatility 46.5%TGT: 18.0% a year, volatility 35.3%WMT: 32.6% a year, volatility 23.3%CVS: 15.3% a year, volatility 33.4%GSK: 17.2% a year, volatility 25.4%CHD: 7.4% a year, volatility 20.6%PG: 6.3% a year, volatility 18.3%HLNSPY (S&P 500)CLPFEHLFNWLPRGOKVUECOTYELPBHCLXNATRNUSUSNATGTWMTCVSGSKPG
All figures
InvestmentAnnual returnVolatility
WMT Walmart Inc.+32.6%23.3%
SPY S&P 500State Street SPDR S&P 500 ETF+23.5%15.3%
TGT Target Corporation+18.0%35.3%
GSK GSK plc+17.2%25.4%
CVS CVS Health Corp.+15.3%33.4%
CL Colgate-Palmolive Company+13.2%19.9%
HLN This pageHaleon plc+9.3%21.6%
CHD Church & Dwight Co., Inc.+7.4%20.6%
PG The Procter & Gamble Company+6.3%18.3%
PFE Pfizer Inc.+6.2%24.1%
KVUE Kenvue Inc.+5.0%28.6%
ELF e.l.f. Beauty, Inc.+2.9%65.0%
HLF Herbalife Nutrition Ltd.+0.4%64.3%
NWL Newell Brands Inc.−0.7%63.1%
PBH Prestige Consumer Healthcare Inc.−5.7%28.3%
EL The Estée Lauder Companies Inc.−6.0%48.7%
CLX The Clorox Company−6.6%25.6%
NATR Nature's Sunshine Products, Inc.−11.5%45.9%
PRGO Perrigo Company plc−12.6%43.5%
COTY Coty Inc.−30.2%45.2%
NUS Nu Skin Enterprises, Inc.−34.3%53.4%
USNA USANA Health Sciences, Inc.−35.7%46.5%
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Has HLN consistently beaten its popular alternatives?

This section compares HLN with the investments people most often weigh against it, checking each one over six periods from one month to three years. Counting how often an alternative earned more than HLN helps separate lasting outperformance from a single strong stretch.

A green cell means the alternative earned more than HLN over that period. "Qualified" marks those that did so in at least 3 of 5 short-term periods and 1 of 1 long-term periods.

InvestmentPeriods outperformed Short termLong termRisk · 3 yearsFund
1M3M6MYTD1Y3YVolatilitylower is calmerSharpehigher is betterWorst declinepast 10 yearsExpenseAssetsOverlapsame sectors
HLN Haleon plc (this page)—+12.1%+5.9%+11.5%+4.3%+10.4%+30.8%21.6%0.52−24.9%—$46B—
TGT QualifiedTarget Corporation4/5 short1/1 longAll-weather−0.6%+15.5%+23.1%+61.7%+75.0%+64.3%35.3%0.65−64.4%—$72B—
CL QualifiedColgate-Palmolive Company4/5 short1/1 longAll-weather+12.5%+6.9%+19.6%+28.4%+24.9%+45.1%19.9%0.73−29.0%—$78B—
WMT QualifiedWalmart Inc.3/5 short1/1 long+10.0%+11.0%−6.4%+8.1%+14.0%+133%23.3%1.33−25.7%—$964B—
CVS QualifiedCVS Health Corp.3/5 short1/1 long+9.3%−11.4%+26.4%+21.5%+19.7%+53.4%33.4%0.60−56.8%—$121B—
GSK Drug Manufacturers - GeneralGSK plc2/5 short1/1 long+1.0%+1.8%−6.4%+5.9%+19.8%+60.8%25.4%0.76−37.6%—$103B—
CHD Household & Personal ProductsChurch & Dwight Co., Inc.5/5 short0/1 long+13.3%+12.4%+17.9%+33.0%+25.1%+24.0%20.6%0.45−31.7%—$26B—
PG Household & Personal ProductsThe Procter & Gamble Company4/5 short0/1 long+11.7%+11.9%+17.7%+19.4%+12.0%+20.2%18.3%0.43−23.8%—$385B—
PFE Drug Manufacturers - GeneralPfizer Inc.4/5 short0/1 long+8.9%+24.7%+17.4%+27.0%+31.7%+19.6%24.1%0.37−58.9%—$173B—
HLF Packaged FoodsHerbalife Nutrition Ltd.4/5 short0/1 long+12.7%+13.0%−16.5%+7.5%+57.5%+1.3%64.3%0.32−91.7%—$1.4B—
NWL Household & Personal ProductsNewell Brands Inc.4/5 short0/1 long−0.7%+7.5%+43.6%+61.4%+25.9%−2.1%63.1%0.30−91.8%—$2.4B—
PRGO Drug Manufacturers - Specialty & GenericPerrigo Company plc4/5 short0/1 long+14.4%+59.6%+45.1%+26.2%−17.2%−33.2%43.5%-0.09−87.6%—$2.3B—
KVUE Household & Personal ProductsKenvue Inc.3/5 short0/1 long+11.3%+6.3%+18.9%+20.2%+38.8%+15.8%28.6%0.31−44.1%—$38B—
ELF Household & Personal Productse.l.f. Beauty, Inc.3/5 short0/1 long+12.6%+45.5%+75.3%+47.8%−7.0%+9.0%65.0%0.38−77.3%—$6.8B—
COTY Household & Personal ProductsCoty Inc.3/5 short0/1 long+20.2%+17.6%+39.0%+3.2%−22.8%−66.0%45.2%-0.57−90.9%—$2.8B—
EL Household & Personal ProductsThe Estée Lauder Companies Inc.2/5 short0/1 long+7.4%+30.8%+41.6%+2.0%+10.8%−16.9%48.7%0.12−85.8%—$39B—
PBH Medical - PharmaceuticalsPrestige Consumer Healthcare Inc.0/5 short0/1 long+3.6%+0.9%−13.5%−19.2%−21.9%−16.2%28.3%-0.07−53.2%—$2.3B—
CLX Household & Personal ProductsThe Clorox Company0/5 short0/1 long+1.7%−6.3%−7.4%−8.9%−22.3%−18.5%25.6%-0.14−58.8%—$11B—
NATR Packaged FoodsNature's Sunshine Products, Inc.0/5 short0/1 long−6.1%−40.4%−53.9%−40.8%−13.2%−30.7%45.9%-0.04−61.6%—$218M—
NUS Household & Personal ProductsNu Skin Enterprises, Inc.0/5 short0/1 long+1.2%−4.3%−32.7%−47.7%−53.1%−71.6%53.4%-0.52−93.0%—$239M—
USNA Packaged FoodsUSANA Health Sciences, Inc.0/5 short0/1 long−1.8%−34.5%−25.6%−25.3%−30.6%−73.4%46.5%-0.70−90.6%—$268M—
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How did HLN do year by year?

This table shows each investment's total return in every full calendar year since 2023, along with where HLN ranked among its popular alternatives each year. Annual results reveal how consistently each one kept pace with HLN and how far its good and bad years diverged, detail that multiyear averages tend to smooth over.

Note: HLN began trading on July 18, 2022, so the table starts with 2023, its first full calendar year, and cannot show how it fared during the dot-com bust, the 2008 financial crisis or six other sell-offs.

Newest year first. Green marks a year in which the fund came out ahead of HLN; gray means the two finished within a fraction of a point. The rank row places HLN among the alternatives that traded the full year; dark green is the top quarter and red the bottom quarter.

InvestmentYears ahead of HLN202520242023
HLN This pageHaleon plc—+7.8%+18.1%+4.1%
Rank among alternativesTop quarter in 1 of 38 of 214 of 218 of 20
SPY S&P 500State Street SPDR S&P 500 ETF3 of 3+17.7%+24.9%+26.2%
TGT Target Corporation0 of 3−24.5%−2.3%−1.4%
CL Colgate-Palmolive Company0 of 3−11.0%+16.6%+3.8%
WMT Walmart Inc.3 of 3+24.5%+74.0%+12.9%
CVS CVS Health Corp.1 of 3+84.3%−40.8%−12.5%
GSK GSK plc2 of 3+51.3%−5.2%+9.8%
CHD Church & Dwight Co., Inc.1 of 3−18.9%+12.0%+18.7%
PG The Procter & Gamble Company0 of 3−12.3%+17.3%−0.9%
PFE Pfizer Inc.0 of 3+0.6%−2.2%−41.3%
HLF Herbalife Nutrition Ltd.1 of 3+92.7%−56.2%+2.5%
NWL Newell Brands Inc.1 of 3−60.5%+18.9%−30.9%
PRGO Perrigo Company plc0 of 3−42.8%−16.9%−2.5%
KVUE Kenvue Inc.0 of 2−15.8%+3.1%—
ELF e.l.f. Beauty, Inc.1 of 3−39.4%−13.0%+161%
COTY Coty Inc.1 of 3−55.8%−44.0%+45.1%
EL The Estée Lauder Companies Inc.1 of 3+42.1%−47.6%−40.1%
PBH Prestige Consumer Healthcare Inc.1 of 3−21.0%+27.6%−2.2%
CLX The Clorox Company1 of 3−35.6%+17.7%+5.0%
NATR Nature's Sunshine Products, Inc.2 of 3+47.2%−15.2%+108%
NUS Nu Skin Enterprises, Inc.1 of 3+43.3%−63.7%−51.0%
USNA USANA Health Sciences, Inc.0 of 3−45.3%−33.0%+0.8%
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Risk and diversification

How HLN has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.

What were HLN's worst declines?

A drawdown is the decline from a peak to the lowest point before a new high. This section presents HLN's five deepest drawdowns since it began trading in 2022, alongside the S&P 500's return over the same dates, and how long each took to recover. Together, these figures show how much an investor could have lost and how long it took to get back to even.

Note: HLN began trading on July 18, 2022, so this list cannot include the dot-com bust, the 2008 financial crisis or six other sell-offs. The crash tests on this page show how older funds and the S&P 500 fared through those years.

Green means HLN fell less than the S&P 500 over the same dates. Based on daily closing prices with dividends reinvested.

DuringHLN fellS&P 500, same datesPeakLowTime to the lowBack at the peakTime to recover
2022 bear market−24.9%+2.7%Jul 2022Sep 20222 monthsDec 20223 months
No named crash−23.3%+29.6%Jun 2025Jun 202612 monthsNot yet—
No named crash−15.7%+2.7%Oct 2024Jan 20253 monthsMay 20254 months
No named crash−13.2%+0.4%Apr 2023Oct 20236 monthsJul 20249 months
2023 regional bank crisis−8.2%−5.4%Feb 2023Mar 20231 monthMar 2023Under a month

How did HLN do in stock market crashes?

This section measures how far HLN, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000. A smaller decline means an investment held up better, and comparing results across crashes shows whether that resilience was consistent or a one-off.

Note: HLN began trading on July 18, 2022, so its row reads "Not yet trading" for the dot-com bust, the 2008 financial crisis or seven other sell-offs. The older alternatives and the S&P 500 show how those crashes played out.

Newest crash first. Each figure is the fund's deepest fall within the crash window; green means a smaller fall than HLN.

InvestmentHeld up better2023 regional bank crisisMar 20232022 bear marketJan 2022Covid crashFeb 2020Late-2018 sell-offSep 2018February 2018 volatility shockFeb 20182015 China and oil sell-offAug 20152011 euro debt crisisJul 20112010 flash crashMay 20102008 financial crisisOct 2007Dot-com bustMar 2000
HLN This pageHaleon plc—−2.4%Not yet tradingNot yet tradingNot yet tradingNot yet tradingNot yet tradingNot yet tradingNot yet tradingNot yet tradingNot yet trading
SPY S&P 500State Street SPDR S&P 500 ETF0 of 1−3.4%−24.5%−33.7%−19.3%−6.5%−12.8%−17.9%−1.5%−55.2%−47.5%
TGT Target Corporation0 of 1−3.4%−43.9%−21.7%−30.3%−3.0%−15.8%−10.4%−1.3%−60.6%−42.6%
CL Colgate-Palmolive Company1 of 1−0.9%−18.2%−20.7%−15.7%−4.8%−12.2%−8.5%−1.9%−31.1%−30.8%
WMT Walmart Inc.1 of 1−0.8%−25.7%−13.1%−18.3%−4.9%−22.3%−10.5%−1.5%−26.2%−31.8%
CVS CVS Health Corp.0 of 1−4.4%−19.9%−27.3%−22.1%−9.2%−16.9%−14.2%−1.1%−45.3%−62.4%
GSK GSK plc1 of 1−0.3%−37.6%−26.5%−11.5%−4.3%−15.7%−12.4%−2.0%−46.6%−45.1%
CHD Church & Dwight Co., Inc.1 of 10.0%−31.7%−21.1%−9.4%−1.1%−13.3%−12.4%−1.5%−28.0%−23.6%
PG The Procter & Gamble Company1 of 1−0.7%−23.8%−22.9%−9.6%−5.1%−10.9%−8.9%−0.7%−39.0%−27.1%
PFE Pfizer Inc.1 of 1−1.8%−24.6%−21.8%−12.3%−8.1%−18.2%−16.1%−1.8%−49.8%−46.0%
HLF Herbalife Nutrition Ltd.0 of 1−7.8%−56.6%−39.5%−7.5%−2.4%−28.6%−18.2%−0.8%−74.5%—
NWL Newell Brands Inc.0 of 1−12.1%−44.9%−46.2%−29.5%−6.7%−29.9%−27.8%−2.2%−83.2%−33.9%
PRGO Perrigo Company plc0 of 1−4.1%−22.5%−32.9%−51.3%−6.6%−31.4%−17.6%−3.0%−55.1%−48.2%
ELF e.l.f. Beauty, Inc.0 of 1−6.0%−35.3%−58.4%−41.7%−4.8%—————
COTY Coty Inc.0 of 1−5.4%−43.5%−67.5%−52.6%−4.3%−28.2%————
EL The Estée Lauder Companies Inc.0 of 1−5.4%−42.0%−32.1%−19.8%−4.2%−16.1%−21.5%−3.7%−62.1%−50.7%
PBH Prestige Consumer Healthcare Inc.1 of 1−0.6%−21.3%−30.6%−29.1%−9.4%−17.6%−37.8%−5.2%−64.8%—
CLX The Clorox Company1 of 1−1.2%−33.4%−14.0%−12.6%−3.0%−8.6%−13.2%−1.5%−28.4%−37.3%
NATR Nature's Sunshine Products, Inc.0 of 1−10.4%−57.6%−41.3%−26.0%−2.2%−42.9%−37.5%−6.3%——
NUS Nu Skin Enterprises, Inc.1 of 1−1.3%−38.6%−57.4%−33.6%−4.7%−36.3%−14.3%0.0%−57.6%−52.4%
USNA USANA Health Sciences, Inc.1 of 1−0.8%−45.7%−38.9%−15.0%−3.9%−42.2%−25.7%−1.8%−62.4%−80.7%
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How closely does HLN move with the S&P 500?

Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell. An investment that captures more of the gains than the losses has compounded ahead of the market over time. This section compares HLN with its popular alternatives on both measures, and on beta (how strongly each has moved with the market), over the past 3 years.

Monthly total returns over the past 3 years, measured against SPY. 100% capture or a beta of 1.00 means moving in line with the S&P 500. Green marks a better figure than HLN's: more upside, less downside or a higher capture ratio. Sorted by capture ratio.

InvestmentUpside captureDownside captureCapture ratioBeta
HLN This pageHaleon plc33%68%0.480.04
CL Colgate-Palmolive Company40%39%1.030.27
TGT Target Corporation89%123%0.720.81
CVS CVS Health Corp.79%146%0.540.91
PG The Procter & Gamble Company20%42%0.490.34
CHD Church & Dwight Co., Inc.30%81%0.370.42
PFE Pfizer Inc.36%111%0.330.17
KVUE Kenvue Inc.21%71%0.300.34
ELF e.l.f. Beauty, Inc.111%404%0.273.26
EL The Estée Lauder Companies Inc.130%574%0.231.88
NWL Newell Brands Inc.28%251%0.110.98
NATR Nature's Sunshine Products, Inc.18%168%0.100.60
CLX The Clorox Company14%194%0.070.67
COTY Coty Inc.-4%535%-0.011.63
PRGO Perrigo Company plc-8%210%-0.041.01
PBH Prestige Consumer Healthcare Inc.-4%76%-0.050.10
NUS Nu Skin Enterprises, Inc.-47%400%-0.120.98
USNA USANA Health Sciences, Inc.-78%277%-0.281.16
WMT Walmart Inc.80%-3%—0.38
GSK GSK plc42%-15%—-0.01
HLF Herbalife Nutrition Ltd.-25%-33%—-0.10
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What diversifies HLN?

Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions). This section lists large ETFs and stocks whose returns have had a low correlation with HLN's. Because such investments tend not to fall at the same time, pairing HLN with them can reduce a portfolio's overall swings.

Only ETFs with at least $1.0B in assets and stocks worth at least $10B, with a correlation below 0.5 over the past 3 years and a positive return, are included, ranked by Sharpe ratio; funds that hold the same thing are shown once. The last two columns show a portfolio that is 80% HLN and 20% the other investment, rebalanced monthly.

ETFs

InvestmentCorrelation3Y returnSharpe80/20 mix volatility80/20 mix annual return
HLN Haleon plc (this page)1.00+30.8%0.5220.9%+4.0%
CLSE Broad MarketConvergence Long/Short Equity ETF-0.14+112%1.8916.5%+9.3%
SEIV Broad MarketSEI QiM U.S. Large Cap Value Active ETF0.16+117%1.8317.3%+8.7%
IDV InternationaliShares International Select Dividend ETF0.48+105%1.8318.1%+8.3%
INCM Multi-AssetFranklin Income Focus ETF0.38+45.2%1.7717.3%+5.8%
VLUE Broad MarketiShares MSCI USA Value Factor ETF0.01+139%1.7317.2%+10.0%
CGDV Dividend & IncomeCapital Group Dividend Value ETF0.21+96.5%1.7217.4%+8.3%
FMAR Multi-AssetFT Vest U.S. Equity Buffer ETF - March0.01+53.9%1.7016.8%+6.6%
VTV Broad MarketVanguard Morningstar Value ETF0.33+80.9%1.6917.6%+7.2%

Stocks

InvestmentCorrelation3Y returnSharpe80/20 mix volatility80/20 mix annual return
HLN Haleon plc (this page)1.00+30.8%0.5220.9%+4.0%
CM Banks - DiversifiedCanadian Imperial Bank of Commerce0.24+265%2.2918.5%+12.4%
BNY Investment - Banking & Investment ServicesBank of New York Mellon Corp0.18+277%2.2117.8%+13.2%
RY Banks - DiversifiedRoyal Bank of Canada0.26+176%2.0918.2%+10.3%
TIGO Telecommunications ServicesMillicom International Cellular S.A.0.19+545%1.9918.5%+18.3%
CIB Banks - RegionalGrupo Cibest S.A.0.12+405%1.9718.6%+15.5%
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Common questions

What was HLN's worst drawdown?

HLN's deepest decline since it began trading in 2022 was 24.9%, from July to September 2022. It took three months from the low to climb back to its old high. Because HLN launched in July 2022, that record does not include the dot-com bust, the 2008 financial crisis or six other sell-offs.

What were HLN's best and worst years?

Over three full calendar years, HLN's best year was 2024, when it returned 18.1%. Its worst was 2023, with a return of +4.1%.

Is there a better investment than HLN?

Among HLN's popular alternatives, CL earned more than HLN with less volatility over the past 3 years: 13.2% a year at 19.9% volatility, against 9.4% a year at 21.6%. Looking beyond its popular alternatives, JNJ (pharmaceuticals) and COST (discount retail) earned more than HLN with less volatility over the past 3 years. JNJ returned 24.4% a year at 18.5% volatility, against 9.4% a year at 21.6%.

Is HLN more volatile than the S&P 500?

Yes. HLN's volatility over the past 3 years was 21.6%, 1.4 times the S&P 500's 15.2%. Volatility measures how widely returns swing around their average: in roughly two years out of three, HLN's return lands within 21.6% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.

What is HLN's Sharpe ratio?

HLN's Sharpe ratio over the past 3 years was 0.52, against 1.47 for the S&P 500, so HLN earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.

How correlated is HLN with the S&P 500?

Over the past 3 years, HLN's monthly returns had a correlation of 0.02 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They are close to unrelated, or move in opposite directions, so it can steady a stock portfolio. In the table, the correlation column measures each option against HLN instead: the lower it is, the more that option would diversify a HLN holding.

What are the best alternatives to HLN?

Of the 20 popular alternatives we compared, four outperformed HLN in at least 3 of 5 short-term and 1 of 1 long-term timeframes, with dividends reinvested: TGT, CL and WMT.

Did HLN outperform the S&P 500?

HLN finished ahead of the S&P 500 (SPY) in no of three full calendar years. In 2025, it returned +7.8%, against +17.7% for the index.

What diversifies HLN?

These had a low correlation with HLN over the past 3 years and still earned a positive 3-year return: among large ETFs, CLSE (correlation -0.14), SEIV (correlation 0.16) and IDV (correlation 0.48); among large stocks, CM (correlation 0.24), BNY (correlation 0.18) and RY (correlation 0.26). A correlation near zero means the two have moved largely independently.

How we measure

More research

Popular alternatives to HLN

Other stocks and ETFs